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Now a days, we see millions of apps in the App stores or Play stores. There are a plenty of similar kind of mobile applications which offer almost identical type of services and products as well. Or, in simple words, we can say that the completion in the app world is rising. Now, as the competition is soaring, and there are a host of similar types of businesses who want to make a mark in the world, using mobile apps development company, what can we do to make sure that their app performs better than the competitor? This is exactly where the role of App Store Optimization.

Understanding the art of Optimization

Optimization is the art of implementing useful techniques to make any digital product or piece of content more visible. The best example of optimization is Search Engine Optimization or SEO. SEO is the technique which involves the use of various tactics, including proper use of keywords in order to make sure that a webpage, a website or any piece of content appear on top of the search page. For example, say you are searching for ‘best hotels to stay in Utah’ on any of the search sites like Google. Now, a list of options will come up. And, the ones that appear on the top of the search page are optimized to perfection. This is how SEO helps you. It helps your website, webpage etc. to appear on top of the search page. And, most of the searches that appear on top of the search appear generally get more clicks and thus, the visibility of that page or website is more as compared to search results at bottom.


Can you optimize your application to make sure that your app appears on top of the search?

Now, when it comes to App Store Optimization it also involves a series of processes required to make sure that an app shows up on the top of the search page. Starting from optimizing the description to name, there are a whole lot of things that you would have to do in order to make sure that your app is more visible.

Listed below are a few steps to follow in order to optimize your app:

  1. Name and Short Description are utmost important

    Let’s start with the name and the short description of your app in the store. There is no doubt about the fact that the name and the sort description of the app should be personalized. However, it is always suggested to do a comparative analysis of the app store name and short descriptions of all the competitive apps. This will really help you identify the top performing apps, and what short descriptions they are using. The competitive analysis report will help you learn a lot about the common keywords and the titles that work well. Then, you can work on creating your own short description, subtitles, titles etc. using the top performing keywords. As per StoreMaven, only 5% people click ‘read more’ button below short description on Google Play. So make sure your short description is delivering the right message. Also, it is important to keep a check on the word limit. And, make sure you personalize the short description as well.

  2. Description should be interesting, unique and SEO centric

    After you are done with the name, title and subtitle, it is the time to move on to the description. Both, App Store and Play Store have different word limits permitted. Therefore, make sure you first know the permitted word limits. After that, find out the high performing keywords using any of the tools, and then try to integrate those keywords in the description. At the same time, make sure that your description is both unique and interesting as well. Don’t just keep on adding the keywords, instead, add more favors to the description to make it exciting for the users. Also, make sure you include every possible detail in the description, and try to use more bullets etc.


    Apart from optimizing the content of the app, it is also important to localize the app, and make sure that your logo is perfect as well. There are a plenty of steps to be followed in order to make sure that your app gets highest traffic. Therefore, make sure that you prepare a detailed app store optimization plan. Also, the plan needs to implemented and also evolved at regular intervals to enhance the performance of the app.